I learned characteristics that make social media copy unique, and also guidelines for this kind of writing, while taking “Learning to Write Marketing Copy” on LinkedIn Learning. I wrote 3 sample posts based on what I learned: one advertising a hiring event, another advertising a podcast, and a third non-promotional post for an important holiday. Please view my sample below.
Advertising a Hiring Event:
Are you attending our spring hiring event on March 22? Be sure to download the eventhire app before you go! You’ll have access to a map of our venue, your session schedule, and even a coupon for a free appetizer at the food court. Delicious! #hiring
If you’re not registered yet, click here and we’ll get you started.
Word Count: 58
Advertising a Podcast:
Today on LocalBusinessSavvy, we talk with @Jane Doe from @LocalBusiness1 about the best ways for local businesses to reach a wider audience. Click here to hear the whole conversation, and tell us about your favorite local businesses in the comments!
Be sure to follow our podcast so you don’t miss an episode!
Word Count: 54
Non-Promotional Post on a Holiday:
This Veterans Day, we honor all veterans. We are humbled by all of the sacrifices you’ve made, and we are grateful for our veterans @LargeBusiness1. We thank you for your service today and every day. #VeteransDay
Word Count: 36 (please note that all underlined text is acting as a link, if this were actually posted on social media.)
Carissa Winslow 